Understanding media industry
Modern media comes in many different formats, including printmedia (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet. Each type of media involves both content, and also a device or object through which that content is delivered. Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
OLIGOPOLY: A situation where there are only a few sellers in a particular economy who control a particular commodity. They can, therefore, influence prices and affect the competition. In India, an example of this would be mobile telephony - There are only a few operators, examples of which are: Airtel, Idea, BSNL, Reliance
PERFECT COMPETITION: This is an economic situation that really doesn't exist, in which a bunch of conditions are met, not the least of which are free entry and exit from a market, tons of sellers selling the exact same product, and tons of buyers for that product who have perfect knowledge of what it does and how it works. An Indian fish market might be an example of something close to this (though real "perfect competition" doesn't really exist.) At the fist market, lots of sellers gather together to try to sell the same wares, and lots of customers try to buy them with a good knowledge of what they are buying. There is little to prevent someone from joining in on the selling or quitting the market altogether.
MONOPOLY: A market dominated by one seller. The cable company is an example of this in India (sort of like it is in America.) The cable company in India, facing no competition, is notorious for poor quality and poor service.
MONOPOLISTIC COMPETITION: Here, there are lots of sellers selling similar products that don't differ a whole lot in terms of characteristics or price. Think breakfast cereals. In India, an example of this is the banking system. After financial sector reforms in 1992, the banking system in India has become much more competitive with lots more banks offering similar products at similar prices.
Companies which work under media: Vault.com’s list of the best media and entertainment companies, released in March.
Walt Disney Company hangs onto the top spot of Vault’s list for the third year in a row.
21st Century Fox (formerly part of News Corp, which came in 9th on the list) scored the second position on Vault.com’s ranking, advancing one spot from its third place showing last year.
Directv Group Holdings took third place. The El Segundo, California-based company has about 20 million customers in the United States
A newcomer to the list is Tegna Inc., formerly known as Gannett, which settled at 10th place on the list. The McLean Virginia-based media has holdings that include 45 televisions stations, as well as websites like CareerBuilder and Cars.com. Last year Tegna netted nearly $460 million on more than $3 billion revenue.
Yachika jain
Roll no 37
Division A
Fybmm
